Blog

Tactics, teardowns, and the numbers behind B2B outbound.

Written for tech founders packing their pipelines with booked calls and hot leads. New posts every Tuesday.

AI & Outbound

AI Cold Email in 2026: What Actually Works for B2B Founders (and What Tanks Replies)

AI-generated cold emails work — but not in the way most tools sell it. The honest 2026 picture of where AI helps a B2B SaaS founder, where it actively hurts, and the workflow we run in production.

20 May 20269 min read

Cold Email

Cold Email Subject Lines for B2B SaaS Founders: 47 Tested Formulas (2026)

The 47 subject-line formulas that still work in B2B SaaS in 2026, grouped by buyer mental state — plus the patterns to retire before they sink your sender reputation.

20 May 202611 min read

Deliverability

The Founder's Cold Email Deliverability Cheatsheet: SPF, DKIM, DMARC Without the Jargon

A 60-second mental model of email deliverability for tech founders — what SPF, DKIM, and DMARC actually do, why they matter, and the exact records to set today.

20 May 20268 min read