How It Works
Our proven 6-step process takes you from zero outbound to a predictable pipeline of qualified meetings — typically within 3-4 weeks of kickoff.
Step 1
Discovery & ICP Workshop
We start with a deep dive into your business. Who are your best customers? What do they have in common? What does your sales process look like? Together we define your Ideal Customer Profile with firmographic, technographic, and behavioural criteria. This workshop typically takes 60-90 minutes and sets the foundation for everything that follows.
We analyse your CRM data, interview your sales team, and research your market to build an ICP that is specific enough to personalise at scale but broad enough to sustain a campaign.
Step 2
Infrastructure Setup
We purchase and configure dedicated sending domains, set up warmed mailboxes, authenticate DNS records (SPF, DKIM, DMARC), and begin the warming process. This takes 2-3 weeks to do properly — there are no shortcuts if you want inbox placement.
We also set up your campaign platform, CRM integrations, tracking, and reporting dashboards during this phase. By the time campaigns launch, the entire infrastructure is production-ready.
Step 3
List Building & Enrichment
Using your ICP criteria, we build targeted prospect lists through waterfall enrichment — querying multiple data providers in sequence to maximise coverage and accuracy. Every email is verified before sending.
Typical coverage: 85-95% valid emails across your target market compared to 50-70% from a single data source. We also enrich records with firmographic data, job changes, and buying signals to enable personalisation.
Step 4
Campaign Launch
We write and launch multi-channel sequences tailored to your ICP. Email, LinkedIn, and phone touches are coordinated into a single cadence. Each channel reinforces the others without overwhelming prospects.
Every campaign starts with a clear hypothesis about what messaging will resonate. We write multiple variants, A/B test subject lines and opening hooks, and iterate based on data — not gut feeling.
Step 5
Qualify & Book Meetings
Our appointment setters handle every reply — qualifying interest, answering questions, handling objections, and scheduling meetings directly into your calendar. You only speak to prospects who are ready and qualified.
We use your qualification criteria to ensure every meeting is with a genuine decision-maker who has a real need. No vanity meetings, no tyre-kickers. Your sales team gets full context before every call.
Step 6
Optimise & Scale
We analyse performance data weekly — open rates, reply rates, positive reply rates, meetings booked, and pipeline generated. Winning campaigns get scaled. Underperformers get iterated or replaced.
Results improve month over month as we build a dataset of what works for your specific market. By month 3, campaigns are typically running at peak efficiency and we begin expanding into new segments.
Typical Timeline
Week 1
Kickoff
- ICP workshop
- Infrastructure setup begins
- Domain purchasing
Weeks 2-3
Build
- Mailbox warming
- List building
- Copy & sequences written
Weeks 3-4
Launch
- Campaigns go live
- First replies come in
- Meetings start booking
Month 2+
Scale
- Optimise based on data
- Expand ICP segments
- Increase volume