Should I use an AI SDR?

Use AI to accelerate outbound, but be sceptical of tools that promise fully autonomous sending. The demo unit economics rarely survive month two — reply rates fall, domain reputation takes hits, and buyers filter the pattern.

A tool that uses AI as a research and variation layer, with a human writing the actual ask and signing off on messaging, ICP, and volume, is where the results are. If a vendor’s pitch leads with "our AI agent does everything", treat that as a flag, not a feature.