Enterprise Sales Forecaster

Model your 36-month sales pipeline with 5-stage conversion rates, revenue projections, and CAC tracking.

Year 1 (Months 1–12)

Starting Monthly Leads250

Monthly Lead Growth75/mo

Deal Value£180

Cost per Lead£5

Lead → Intent15%

Intent → Booked30%

Booked → Discovery40%

Discovery → Close20%

Year 2 (Months 13–24)

Starting Monthly Leads1280

Monthly Lead Growth80/mo

Deal Value£300

Cost per Lead£4

Lead → Intent20%

Intent → Booked30%

Booked → Discovery40%

Discovery → Close25%

Year 3 (Months 25–36)

Starting Monthly Leads2300

Monthly Lead Growth100/mo

Deal Value£450

Cost per Lead£3

Lead → Intent25%

Intent → Booked30%

Booked → Discovery40%

Discovery → Close30%

Total Deals

464

Total Revenue

£182,070

Avg CAC

£485

Lead → Close

0.74%

Cumulative Revenue — 36 Months

36-Month Breakdown

Month	Leads	Intent	Booked	Discovery	Closed	Revenue	Cumulative	CAC
1	250	38	11	4	1	£180	£180	£1,250
2	325	49	15	6	1	£180	£360	£1,625
3	400	60	18	7	1	£180	£540	£2,000
4	475	71	21	8	2	£360	£900	£1,188
5	550	83	25	10	2	£360	£1,260	£1,375
6	625	94	28	11	2	£360	£1,620	£1,563
7	700	105	32	13	3	£540	£2,160	£1,167
8	775	116	35	14	3	£540	£2,700	£1,292
9	850	128	38	15	3	£540	£3,240	£1,417
10	925	139	42	17	3	£540	£3,780	£1,542
11	1,000	150	45	18	4	£720	£4,500	£1,250
12	1,075	161	48	19	4	£720	£5,220	£1,344
Year 1 Total	7,950	1,194	358	142	29	£5,220	£5,220	£1,371
13	1,280	256	77	31	8	£2,400	£7,620	£640
14	1,360	272	82	33	8	£2,400	£10,020	£680
15	1,440	288	86	34	9	£2,700	£12,720	£640
16	1,520	304	91	36	9	£2,700	£15,420	£676
17	1,600	320	96	38	10	£3,000	£18,420	£640
18	1,680	336	101	40	10	£3,000	£21,420	£672
19	1,760	352	106	42	11	£3,300	£24,720	£640
20	1,840	368	110	44	11	£3,300	£28,020	£669
21	1,920	384	115	46	12	£3,600	£31,620	£640
22	2,000	400	120	48	12	£3,600	£35,220	£667
23	2,080	416	125	50	13	£3,900	£39,120	£640
24	2,160	432	130	52	13	£3,900	£43,020	£665
Year 2 Total	20,640	4,128	1,239	494	126	£37,800	£43,020	£655
25	2,300	575	173	69	21	£9,450	£52,470	£329
26	2,400	600	180	72	22	£9,900	£62,370	£327
27	2,500	625	188	75	23	£10,350	£72,720	£326
28	2,600	650	195	78	23	£10,350	£83,070	£339
29	2,700	675	203	81	24	£10,800	£93,870	£338
30	2,800	700	210	84	25	£11,250	£105,120	£336
31	2,900	725	218	87	26	£11,700	£116,820	£335
32	3,000	750	225	90	27	£12,150	£128,970	£333
33	3,100	775	233	93	28	£12,600	£141,570	£332
34	3,200	800	240	96	29	£13,050	£154,620	£331
35	3,300	825	248	99	30	£13,500	£168,120	£330
36	3,400	850	255	102	31	£13,950	£182,070	£329
Year 3 Total	34,200	8,550	2,568	1,026	309	£139,050	£182,070	£332
Grand Total	62,790	13,872	4,165	1,662	464	£182,070	£182,070	£485