Sales Development Representative (SDR)

Definition

A sales team member focused on outbound prospecting and qualifying leads. SDRs typically handle the top of the sales funnel — identifying prospects, reaching out via email, phone, and LinkedIn, and booking meetings for Account Executives.

Why It Matters

SDRs are the engine of outbound sales. They allow your closers to focus on selling rather than prospecting. A well-trained SDR team creates a predictable pipeline of qualified meetings.

Related Terms

Marketing Qualified Lead (MQL)PipelineAppointment Setting

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