Outbound that books qualified meetings for B2B software companies.
We focus on one ICP: B2B software and tech-enabled services. SaaS, dev tools, AI platforms, infrastructure, vertical software. One offer, one team, one engine tuned for the way tech buyers actually buy.
Who this is for
We say no more than we say yes. Here's the bar.
Strong fit
- B2B software with ACV above £5K (Seed → Series C)
- Selling to technical or revenue buyers (CTOs, VPs Eng, VPs Sales, RevOps)
- Sales cycles 30–180 days with a defined ICP
- Inbound + PLG hitting a ceiling — outbound is the next lever
Not a fit
- Consumer / B2C apps
- Sub-£2K deal sizes (unit economics don’t work)
- No defined ICP yet — we can help shape it, but you need a wedge
How the engine books calls
The same four steps, every campaign. The exact channel mix and sequence is tuned to your vertical on the discovery call.
Build the list
We define your ICP and build a list of fit accounts with verified decision-makers — names, roles, and contact data sourced through a waterfall across multiple providers.
Reach decision-makers
A coordinated multi-touch sequence reaches each prospect on the right medium, in the right order, with the right message — personalised against their role and company.
Initial contact within 60 minutes
When a prospect shows intent — replies, repeated opens, calendar interest — an experienced operator makes initial contact within 60 minutes, via whichever channel will actually convert.
Qualify and book
We qualify, handle objections, and book the meeting directly into your calendar with full context for your team. Replies that are not ready today enter a nurture sequence to re-engage at the right time.
Everything you need to run outbound — included
Infrastructure, copy, lists, sequencing, qualification, reporting, and optimisation — one team, one accountability line.
Custom prospect lists with verified contact data
Brand-voice copywriting and continuous A/B testing
SPF / DKIM / DMARC authentication and deliverability monitoring
Reply qualification and objection handling
Coordinated multi-touch sequencing
Live performance dashboard and weekly strategy call
Continuous optimisation based on what is working
The Directory
Browse by Tech Sales Vertical
Every vertical anchored to a real category leader. Spotlight, buyer dossier, outbound angle.
B2B Software (meta)
1 vertical
The umbrella playbook covering all B2B software outbound.
Sales Tech
3 verticals
CRMs, sales engagement, revenue intelligence, enablement, CPQ.
MarTech
3 verticals
Marketing automation, CDPs, ABM, product analytics, CRO.
DevTools
3 verticals
CI/CD, developer APIs, feature flags, API management, code quality.
Data & Analytics
2 verticals
Warehouses, ELT, reverse ETL, BI, vector databases.
Security
2 verticals
IAM, EDR, cloud security, app security, compliance automation.
Infra & Cloud
2 verticals
Observability, containers, CDN, DBaaS, serverless.
Customer Success
2 verticals
CS platforms, PLG, support, community, knowledge bases.
HR & Recruiting
1 vertical
ATS, HRIS, engagement, learning, talent intelligence.
Fintech & Spend
1 vertical
Expense, billing, revenue recognition, accounting, payments.
Vertical SaaS
1 vertical
Legal, construction, restaurant, healthcare, property tech.
Spotlights covered
Every vertical page is anchored to one named category leader.
How we compare
Three ways B2B software teams typically build outbound. Here is what each looks like in practice.
| BookedCalls | In-House SDR | Typical Agency | |
|---|---|---|---|
| Setup time | 2–3 weeks | 2–3 months | 4–6 weeks |
| Team included | Full specialist team | 1 generalist | Varies |
| Infrastructure | Built and owned by you | You build it | Owned by the agency |
| Outreach style | Coordinated multi-touch | Usually single-channel | Usually single-channel |
| Initial contact on intent | Within 60 minutes | Variable | Rare |
| Deliverability expertise | Built-in | You learn it | Limited |
| Optimisation cadence | Continuous | Ad hoc | Monthly review |
| Commitment | 3 months, then month-to-month | 12-month hire | 3–6 month lock-in |
Frequently asked
How quickly can campaigns go live?
Typically 2–3 weeks from kickoff. That includes infrastructure setup, ICP and messaging workshop, list building, and the first round of copy.
Do you work with our CRM?
Yes. We integrate with HubSpot, Salesforce, Pipedrive, Close, and Attio. Meetings and lead data sync automatically.
How is this different from hiring an SDR?
An SDR hire costs salary, tools, training, and management — and takes months to ramp. With us you get a full specialist team in 2–3 weeks, with no recruitment risk and no learning curve on deliverability.
What happens to replies that are not ready to meet?
They enter a nurture sequence designed to re-engage when the timing is right. The suppression list is honoured globally so we never re-spam someone who opted out.
What does the 60-minute SLA cover?
Initial contact when a prospect shows real intent — a positive reply, repeated opens, calendar interest. Our operator reaches out within 60 minutes via whichever channel will actually convert.
What does it cost?
We discuss specifics on a 30-minute discovery call once we understand your audience, deal size, and target volume. Different audiences need different infrastructure footprints, so a single-line price is misleading.
Ready to fill your pipeline?
Book a discovery call and we'll map out exactly how outbound would work for your vertical — no commitment, no pressure.