What is cost per booked meeting?

Cost per booked meeting is your total outbound spend over a period divided by the number of qualified meetings booked. It is one of the cleanest ways to compare channels and providers, because it folds together list quality, copy, and conversion into a single number.

It varies widely by ICP — a senior, niche audience can cost several times more per meeting than a broad one — so an honest provider shows the variance across the segments they run rather than a single flattering average. The metric that ultimately matters is cost per closed deal, which adds show rate and close rate on top.