Cold Calling
Definition
The practice of calling a prospect who has not previously expressed interest in your product or service. In B2B, cold calling is used alongside email and LinkedIn as part of a multi-channel outbound strategy.
Why It Matters
Despite being one of the oldest sales techniques, cold calling remains effective — especially in industries where decision-makers are less digitally active. It creates immediate human connection and allows real-time objection handling.
Related Terms
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