Sales Cadence

Definition

A structured sequence of outreach activities (emails, calls, LinkedIn messages) spread over a defined period. A typical B2B cadence might include 4-6 emails, 2-3 LinkedIn touches, and 1-2 phone calls over 3-4 weeks.

Why It Matters

Cadences ensure consistent, systematic follow-up. Most replies come after the 2nd or 3rd touchpoint — without a cadence, reps give up too early and leave meetings on the table.

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