Reply Rate

Definition

The percentage of email outreachs that receive a response from the prospect. Reply rate is calculated as total replies divided by total emails delivered, expressed as a percentage.

Why It Matters

Reply rate is the most important metric in email outreach. A good benchmark is 3-5% total reply rate, with 1-2% positive reply rate. Tracking replies (and their sentiment) tells you whether your messaging resonates with your target audience.

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